Give a rationale for the desin of a retail organisation based on Essay

Give a rationale for the desin of a retail organisation based on marketing principles - Essay Example El Corte Ingles, a retail outlet based in Spain, expanded into Portugal and other EU countries, and signed two home-shopping channels in Spain, besides having introduced the first virtual hypermarket on the Web for that country. Sainsbury, a UK major, entered into alliance with Esselunga of Italy, Docks d’ France and Belgium’s Delhaize. This alliance provided the four companies the â€Å"opportunity to pool their experience and buying power to expand into other European markets and face growing competition† (p.415). The design of a retail organisation entails answering some critical questions regarding customers, competition, suppliers, intermediaries, and stakeholders. A marketing plan-of-action would be the perfect, simplified nuts-and-bolts assessment to leverage an effective strategy. Here, we provide a detailed assessment on what the marketing audit for a Retail design may look like : It is important to classify your customer into demographic groups for the convenience of focused marketing efforts. The main categories being: Age, Sex, Ethnicity, Language, Income-level, Education, Occupation, Material possessions, etc. Most data can be garnered from Census agencies and Market Research firms. Here, the objective is to run deeper into the lifestyle and behavioural pattern of targeted buyers. People have different tastes, prejudices and inclinations towards purchase decisions. The marketer’s efforts should be directed at understanding the â€Å"pulse† of the customer. Amway, e.g., has different strategies for different world markets. In much of Latin America and Asia, for instance, it pushes for direct marketing. In Eastern Europe though,

Organizational behavior Essay Example for Free

Organizational behavior Essay Modern management is today gradually approaching to psychology and extrapolating psychological principles onto the framework of organizational dynamics. The paper is designed to define and discuss attitude and psychological contract between manager and subordinate. As Boddy states, attitude is a â€Å"position as indicating action, feeling, or mood† (Boddy, 2002, p. 235). Attitude are always influenced by one’s emotional evaluation of the certain object, event or person, thus it can be positive, negative or neutral. Organizational psychologists distinguish three constituents of attitude: affective response, or â€Å"a physiological response that expresses an individual’s preference for an entity† (Greenberg and Barling, 1999, p. 898) ; behavioral component includes â€Å" a verbal intention of an individual† (ibid); cognitive aspect contains one’s reflections upon the certain characteristics of the target( (Belbin, 1996). Attitude formation is a complex process, which includes both experience and the cognitive evaluation of the past events, as one can assume, attitudes within organization are shaped through the engagement into organizational dynamics. Psychological contract, as Coglister and Schriesheim (2000) hold, is an entity, consisting of the beliefs, perceptions and responsibilities shared among the manager and their subordinates. Shared knowledge (Belbin, 1996) is an important aspect of the contract, since it to great extent enhances and activates the other components: for instance, the knowledge about the nature of the job, which is common for both manager and employee, is a powerful basis for the division of obligations. Furthermore, cognitively processed (‘digested’) knowledge is a main prerequisite of the employee’s conscientiousness, since it allows projecting and drawing the logical relation between certain actions and their effects, or even outcomes – long-lasting influential results. Shared knowledge therefore provides solidarity between the executive and the employee and supports their integration into the team (Boddy, 2002).

Changing Face of World Missions Essay -- Analysis, Michael Pocock

In Matthew 28:19-20, Matthew records Jesus’ last words to His disciples these verses have become known as â€Å"The Great Commission.†Since, the giving of the Great Commission followers of Christ has left their own culture in order to engage another with the saving message of the Gospel. Numerous books, articles and blogs have been written on the subject of World Evangelization or Missions. One such book on missions is called, â€Å"The Changing Face of World Missions: Engaging Contemporary Issues and Trends† this book was written by Michael Pocock, Gailyn Van Rheenen, and Douglas McConnell. All three men are experts in the field of missions; the writers have served overseas and are now currently engaged in equipping the next generation through teaching at Dallas and Fuller Theological Seminary. The authors bring a wealth of personal and academic excellence to their particular chapters as well as a passion to carry the Gospel to the ends of the earth. The balance between academia and real world application make â€Å"The Changing Face of World Missions†, an informative and exciting read. â€Å"The Changing Face of World Missions† attempts to educate readers as well as evaluate certain trends which are taking place around the world in the area of missions. The book is divided into three sections; which are the global context of missions, missional context, and strategic context. The authors describe the chapters by saying, â€Å"(t)he global context describes major trends in the world in which we minister; the missional context deals with trends internal to the body of Christ and the mission community; and the strategic context focuses on trends of a strategic or procedural nature† (14). The thesis for the book is found on page twelve where the authors e... ... book needs a chapter in which all of the arguments and information may be summed up. My eyes were open within section two to the work of the Gospel within other cultures. I would apply the lessons learned through the book by focusing on hospitality, reaching out to internationals here in America by inviting them into my house and sharing a meal with internationals. I will also apply the principles in relation to the use of money and the need to do things in ministry which are reproducible by local believers. I would recommend this book to serious students of missions stressing the importance of the case studies which allow individuals interested in missions to apply concepts within real world examples. â€Å"The Changing Face of World Missions† is an informative and educational book which should be included on the bookshelf of any serious student of missions.

Academic History

I am currently enrolled in the Business School at Villanova University. My academic standing is good and I have maintained a grade point average of 3.62. I believe I am stable and the change I wish to make in my choice of universities is based on logic and not a whim. I have not transferred before, so this will be a first.My university experience has not had any significant breaks; it flows in an unbroken line from my initial enrollment to the present time. I suffered a few hiccoughs alone the way, but I have persevered, and I managed to rise from the bottom of my seventh year class in Shanghai to the rank of number one in ESL.I was in an alien environment and it was no small matter to adapt to the different culture I found in Shanghai. Despite my lack of height I managed to excel in varsity basketball as well. I think it is worth noting that I am not a native English speaker, but I took my deficiency in the language as a challenge and managed to thrive. I am proud of the fact that I quickly moved from ESL to 1B Class in the British system, which is equivalent to AP.I am steadfast in my resolve and I have not changed career paths. I have found that there is a lack of cultural diversity at Villanova. I initially did not realize the lack was so profound. I had erroneously assumed that matters would balance themselves and I would find there was more diversity than I first saw.This proved not to be the case, however. I believe that the university experience is not one-dimensional. I think a university education is only complete when the student is rounded into a productive member of society instead of just being grounded in the basics of his or her major.I was once accepted at the University of Washington, and I have every hope that the university will look favorably on my application once more, permitting me to correct my mistake and allowing me to attend the University of Washington as I should have done in the first place.  Major and Career Goals:It is my inte ntion to major in Finance. I believe that the university is home to one of the best and most extensive business programs in the United States. I am Taiwanese by birth and spent most of my life in Shanghai, which has a reputation as being the future â€Å"Finance Center† for all of Asia.Early on I came to realize the importance of knowledge in financial dealings, with money management being particularly important.   I spent my high school years in pursuit of learning all I could on the subject of economics, calculus and other math related subjects. Business is the life-blood of my country’s economy.I am savvy enough to understand that capital is the engine that drives business. It is as the old Chinese proverb says, â€Å"Money is not everything, but without money nothing can be done.† But I also realize that money alone is not enough. Having funding is only the first step toward a successful business. The entrepreneur must have the knowledge and associated ski lls to handle turning a profit and ensuring that the business operations run smoothly.Money management is the second part of the equation in producing success. I believe that a degree from the University of Washington will go far toward ensuring that I will have this knowledge and the necessary skills. I have expectations that a degree from your university’s Finance program will benefit me greatly as I scale the corporate ladder.Further, I believe that a University of Washington education will help me fulfill my avowed goal of becoming a specialist in investment analysis. My intention is to become an investment or business analyst in the United States, with an eye toward the Wall Street Journal. I have a fervent believe that I can attain this dream if I am blessed and fortunate enough to be accepted at the University of Washington.Cultural Understanding:The University of Washington is culturally diverse, and being Taiwanese, I am acutely aware of how important that can be for a student, irrespective of his area of study. I look forward to the healthy interaction and social intercourse that will avail itself to me in the richer milieu of this university.I look forward to the exchange of ideas and the broadening effect that intercultural communication can bring. In essence I look forward to being able to share my culture and I look forward to the learning experience I will receive from the various cultures of my fellow students.I fully expect the school to pave the path which I will follow as I experience personal growth on the road to my ultimate goals. It is not a capricious decision, I have carefully studied my options and have chosen what I believe to be the most advantageous avenue for me.When considering the reputation which the university enjoys I feel confident that my acceptance into the business program will furnish me with the needed tools to accomplish my goal in this life. I expect to become a highly competent business analyst, but more, I ex pect to become a productive citizen, replete with the values that will enhance the fulfillment of my aspirations.I expect to become a valued alumnus, having been enriched by the university experience. This growth in personal values and mores is important to my sense of self worth, and will make me a more valuable member of society.It is my belief that the true excellence of any institution of higher learning lies in its ability to educate the whole person. A school becomes truly excellent by excelling in the programs that it offers as well as the values it inculcates in its students, which is how I see the University of Washington.

Seventeen and Maybelline

Talisha Jackson Professor Benjamin Foster Writing 121 10/29/2012 Seventeen and Maybelline Seventeen is a cheap, popular magazine whose pages are full of various fashion or cosmetic tips, articles, and advertisements. Seventeen also focuses on the unknown details of popular stars, movies, celebrities and television shows. Maybelline Cosmetics is a well-known, expensive brand of makeup which is owned by L’Oreal. I will be analyzing both the Seventeen magazine and a Maybelline advertisement, to decide if the particular ad could be placed in the magazine.On the cover of the 2012 August edition of Seventeen is the Filipino actress Shay Mitchell. She is shown smiling while leaning against a white wall her arms are firmly crossed in front of her, showing off her blue bracelets and ring. Her brown hair is being blown back by an unknown force, revealing her blue and purple earrings which match her bracelets, purple lopsided shirt and purple flower patterned denim jeans. Right next to S hay in bold teal letters is the television series she’s in â€Å"Pretty Little Liars†, and under that in smaller plain text, is â€Å"Spoiler Alert! The wild plot twist she didn’t even see coming. Shay’s head is slightly covering the magazine’s title â€Å"Seventeen†, and surrounding her are the main topics of this edition. Such as: â€Å"Redo-Your-Room—For Free†, â€Å"Back-To-School Preview†, â€Å"805 Fashion & Beauty Ideas†, â€Å"Free nail polish†, â€Å"Best Jeans for your Body & Budget†, and â€Å"The Guy’s Secret Thoughts (what he’s not telling you)†. They’ve also posted the URL for their website in small orange print at the bottom right corner. August is the month where most students in high school or college are getting ready for going back to school, or are already back in school.Three of the main articles in this edition are about cheap ways to redo your entir e appearance. The ‘Back to School Preview’ article is full of pictures of women who are promoting make-up or hair products, and telling the readers ways to achieve these unique styles and what to buy. Such as the Hot Chocolate style â€Å"Upgrade your everyday earth tones with rich chocolaty color on eyes and lips. You get an A+ when the finish is matte. † The article tells the reader to buy MAC Pro Longwear ($20) and NARS Pure Matte Lipstick ($25) n order to achieve this look. Judging by the time this edition came out, some of the main topics, and the fact that this section of the article tells the reader that she’ll get â€Å"An A+ when the finish is matte† is safe to say that this magazine targets women in high school through college who want to get the best deals on clothing/cosmetic products and are interested in changing their look. Unlike most magazines, Seventeen does not have a table of contents. It does, however, number its pages which tot als up to 175 pages.Within these pages are advertisements for cosmetic products such as Covergirl, Maybelline, Pantene, and NYC. Covergirl dominants these with 5 full page ads, two of which are located in the first couple pages of the magazine. Pantene and Maybelline aren’t too far behind with 2 full page ads each, and NYC is in last place with 1 full page ad. The first thing you see when you open the magazine is the CoverGirl ad for their ‘Clean’ brand of cosmetics. This ad features Taylor Swift, whose skin looks gray and contrasts with her bright blue eyes and salmon colored pink lips.In quotations under Taylor is â€Å"why do I love clean? Because it’s sensitive to my skin† and under that a small description of the product. The other cosmetic ads are similar only promoting other products like eye shadow, mascara, primer, nail polish, etc. The cosmetic advertisements within the magazine itself reveal that the readers are interested in make-up, but only products which enhance their features and hide their blemishes’. Seventeen attempts to incorporate all different kinds of young women into their magazine.In the first 51 pages alone they have 49 models who are a minority, and 58 who are Caucasian. These models claim almost equal time as both the main model in the advertisement and as the supporting models. This edition of Seventeen doesn’t include one article or advertisement promoting weight loss or any form of dieting. Instead they have a small article written by an editor who promises that the Seventeen magazine will â€Å"not edit a model’s face or body†, â€Å"always features models who are real and healthy looking†, and to† celebrate all different types of bodies and people†.Although skinny models dominant the magazine itself, models of all different shapes and sizes have their place somewhere in its pages. Seventeen includes everyone in its pages, and caters to any type of young women who is into fashion. The women are not the only thing that ranges. Being a cheap magazine, Seventeen’s advertisements promote not only expensive brands such as Express and American Eagle but cheaper brands such as Target and Jcpenny.One of their main articles is about shopping for jeans on a budget, which delivers the readers some options for picking out jeans to match their funds. This ‘article’ is seven pages long, shows seven different brands of jeans and how much they cost. In the Aeropostale ad they show three women running arm and arm. The first female on the left of the ad is wearing floral jeans, the girl in the middle is wearing acid green skinny jeans and the last girl is wearing coral colored skinny jeans.All of those jeans cost around $25, while the adjacent ad’s jeans average around $55. Throughout the magazine, Seventeen has also added in several coupons, like buying a pair of Aeropostale jeans for $20, and another one for 20% off your entire purchase at Bed, Bath, and Beyond. They’ve also placed a coupon for free mini nail polish, and tips on how to redecorate their room for free. These show that the readers of the magazine include people from all different income levels and don’t cater to one particular income level.Advertisement is a multi-billion dollar industry which is always looking for new ways to sell the consumers a product they usually don’t need. It plays with the consumer’s wants, needs, fantasies, and insecurities to market their item, while promising that it’ll be faster, better, and more efficient than the rest. When pertaining women fashion, dieting and cosmetic products dominant much of the advertising world. The advertisements promise that if the readers wear this particular item, or use these products they’ll be attractive. The Maybelline New York advertisements’ are no different.This particular ad for Maybelline presents their new lineup o f anti-aging products, named â€Å"Instant Age Rewind†. The advertisement plays with the whole minimal effect by not including a model, not having a background and not adding any words other than the ones on the make-ups’ packaging. This in terms draws the reader’s eyes to only their products, and allows the reader to come up with their own descriptions. They probably went this way since their original â€Å"Age Rewind† advertisement was banned in the UK, for their model looking perfect through the use of Photoshop.On every bottle or tube of the five â€Å"Age Rewind† products, clearly displaces the words â€Å"Instant† and the word â€Å"New†. The word Instant promises that the effect will happen instantaneously. That as soon as the customer puts the product on their face, they’ll instantly look younger. The word new either means that this is an entirely new product, or a slight modification of a previous product. Other than à ¢â‚¬Å"New†, there is no other weasel word, which means that the product promises to instantly make the customer appear younger, and not â€Å"Virtually instant†.Both of these words will help market their product by promising the readers a brand new product which will instantly make them look younger. In the ad the five â€Å"Age Rewind† products are lined up left to right, starting with the â€Å"Finishing Powder†, then the â€Å"Skin Transforming Primer†, â€Å"The Eraser†, â€Å"Radiant Firming Makeup†, and ending with the â€Å"Conceal†. Just by reading the names of the products, you already have a slight perception of what the product is suppose to do. The â€Å"Skin Transforming Primer† is supposed to hide every blemish, wrinkle, and age spot while making the customer look younger. The Eraser† is supposed to ‘erase’ all of the blemishes hopefully permanently, and the â€Å"Radiant Firming Makeupâ €  is supposed to firm the consumers face while giving it a radiant glow. Whether these products do this or not, the titles themselves is enough to sell to people who want to look younger. All of these products are either packaged in glass or plastic, with a burgundy colored plastic lid, top, or cover. The burgundy color helps attract the attention of possible customers, while standing out from the rest of the cosmetic products, which are normally red, yellow, or purple.Burgundy is a more mature color than most of the other color choices, which will help in attracting the older generation of women. Maybelline’s â€Å"Instant Age Rewind† products are aimed at the older generation of women who want to reverse time and look younger. The Anti-aging products are aimed at women in their late 30s and beyond. The ad will not fit in with the Seventeen magazine, which is aimed at women in their late teens to early twenties. Seventeen’s readers are more worried about hi ding pimples rather than turning back the wrinkles they don’t have. Therefore this will not be a product they’re interested in.

Free Essays on Nothing Else Matters

The selection I picked for my essay is a song written and performed by Metallica titled â€Å"Nothing Else Matters†, which is actually their remade version that includes performances by the London Symphony Orchestra which offers a refined â€Å"twist† to Metallica’s ordinarily heavy sounding, hardcore, â€Å"heavy metal† genre. I will be giving my analysis of the instrumental music of the song, although the vocals are also quite dynamic. The beginning of the song creates a somber feeling which captures and settles your attention with a one minute guitar introduction that sets the stage for a classical style melody which blends full orchestra, electronica, and all the instruments of a â€Å"modern rock† band, all which add their own color and texture to this musical masterpiece. After the initially long introduction, there are several changes in the melody with the addition of the heavy beat of the bass drum, which keeps the song within the â€Å"me tal† context that makes Metallica a â€Å"must have† in any hardcore listeners library, and then the introduction of an electronic synthesizer, which is quite stimulating to the auditory cortex, adds a new sound in the blending of these instruments for the remainder of the verse, which will also be reintroduced at a later part of the song. Now this is when the dynamics start to build, with the drums beating louder and the orchestra starting to respond in harmony with violin and flute, the tempo is increased along with the volume at which point the guitar changes its pattern to a strum which adds contrast and rhythmic variation. The increasing tempo also brings with it a heavily distorted guitar that can be heard in the background playing a muted melody that helps to add weight and counterbalance to the verse. The heavy distortion of the guitar definitely reminds us that we are listening to a rock song although the classical overtones would lead us to believe otherwise. The climbing melody and vari... Free Essays on Nothing Else Matters Free Essays on Nothing Else Matters The selection I picked for my essay is a song written and performed by Metallica titled â€Å"Nothing Else Matters†, which is actually their remade version that includes performances by the London Symphony Orchestra which offers a refined â€Å"twist† to Metallica’s ordinarily heavy sounding, hardcore, â€Å"heavy metal† genre. I will be giving my analysis of the instrumental music of the song, although the vocals are also quite dynamic. The beginning of the song creates a somber feeling which captures and settles your attention with a one minute guitar introduction that sets the stage for a classical style melody which blends full orchestra, electronica, and all the instruments of a â€Å"modern rock† band, all which add their own color and texture to this musical masterpiece. After the initially long introduction, there are several changes in the melody with the addition of the heavy beat of the bass drum, which keeps the song within the â€Å"me tal† context that makes Metallica a â€Å"must have† in any hardcore listeners library, and then the introduction of an electronic synthesizer, which is quite stimulating to the auditory cortex, adds a new sound in the blending of these instruments for the remainder of the verse, which will also be reintroduced at a later part of the song. Now this is when the dynamics start to build, with the drums beating louder and the orchestra starting to respond in harmony with violin and flute, the tempo is increased along with the volume at which point the guitar changes its pattern to a strum which adds contrast and rhythmic variation. The increasing tempo also brings with it a heavily distorted guitar that can be heard in the background playing a muted melody that helps to add weight and counterbalance to the verse. The heavy distortion of the guitar definitely reminds us that we are listening to a rock song although the classical overtones would lead us to believe otherwise. The climbing melody and vari...

Free Essays on The Industrial Revolution

The Industrial Revolution The Industrial revolution was a time of dramatic changes, from hand tools and handmade items, to products which were mass produced by machines. Workers became more productive with their new machines, and since more items were manufactured, prices dropped, making hard to make items available to not only the rich, but the poor also. Life improved, but the industrial revolution also caused some problems. Pollution increased, working conditions were harmful, and people employed women and young children, and made them work long and hard hours. The Industrial Revolution was a time for big changes. The Industrial Revolution started in England around 1733 with the first cotton mill. As new inventions were being created, factories followed soon after. England wanted to keep its industrialization a secret, so they prohibited anyone who had worked in a factory to leave the country. Meanwhile, Americans offered a large reward to anyone who could build a cotton-spinning machine in the United States. Samuel Slater, who had worked in an English cotton factory, disguised himself and came to America. Once here, he reconstructed a cotton-spinning machine from what he remembered. He then went on and created a factory of his own. The Industrial Revolution had arrived in the United States. The cotton gin was invented by Eli Whitney in1793. It was a machine for getting seeds out of cotton. Where before the seeds had to be picked by hand, slaves used the machines to significantly increase production. Later on, Whitney became quite famous for building muskets with interchangeable parts. These were the easiest and fastest guns to make. They became very popular due to their lower cost. Another man who helped the Industrial Revolution was Robert Fulton who invented the steam engine. Robert Fulton was a famous inventor and engineer. His engine was used to power steamboats all over the United States. He built a paddle... Free Essays on The Industrial Revolution Free Essays on The Industrial Revolution The Industrial Revolution The Industrial revolution was a time of dramatic changes, from hand tools and handmade items, to products which were mass produced by machines. Workers became more productive with their new machines, and since more items were manufactured, prices dropped, making hard to make items available to not only the rich, but the poor also. Life improved, but the industrial revolution also caused some problems. Pollution increased, working conditions were harmful, and people employed women and young children, and made them work long and hard hours. The Industrial Revolution was a time for big changes. The Industrial Revolution started in England around 1733 with the first cotton mill. As new inventions were being created, factories followed soon after. England wanted to keep its industrialization a secret, so they prohibited anyone who had worked in a factory to leave the country. Meanwhile, Americans offered a large reward to anyone who could build a cotton-spinning machine in the United States. Samuel Slater, who had worked in an English cotton factory, disguised himself and came to America. Once here, he reconstructed a cotton-spinning machine from what he remembered. He then went on and created a factory of his own. The Industrial Revolution had arrived in the United States. The cotton gin was invented by Eli Whitney in1793. It was a machine for getting seeds out of cotton. Where before the seeds had to be picked by hand, slaves used the machines to significantly increase production. Later on, Whitney became quite famous for building muskets with interchangeable parts. These were the easiest and fastest guns to make. They became very popular due to their lower cost. Another man who helped the Industrial Revolution was Robert Fulton who invented the steam engine. Robert Fulton was a famous inventor and engineer. His engine was used to power steamboats all over the United States. He built a paddle...

Common Graduate School Admissions Essay Topics

Common Graduate School Admissions Essay Topics Without a doubt, the admissions essay is the most challenging part of the  graduate school application.  Fortunately, many graduate programs provide some guidance by posting specific questions for applicants to answer. However, if you are still in need of ideas for an admissions essay, look no further. Composing the graduate admissions essay will never be easy but considering the range of topics ahead of time may help you in planning an effective essay that aids your graduate school application. Experience and Qualifications Academic Achievements: Discuss your academic background and achievements. Of which are you most proud?Research Experiences: Discuss your work in research as an undergraduate.Internships and Field Experience: Discuss your applied experiences in this field. How have these experiences shaped your career goals?Personal Experience and Philosophy: Write an autobiographical essay. Is there anything in your background that you think would be relevant to your application for admission to graduate school? Describe your life up to now: family, friends, home, school, work, and particularly those experiences most relevant to your interests in psychology. What is your approach to life?Strengths and Weaknesses:   Discuss your personal and academic skills. Identify your strengths and weaknesses. How will these contribute to your success as a graduate student and professional? How do you compensate for your weaknesses? Interests and Goals Immediate Objectives: Why do you plan to attend graduate school? Explain how you expect graduate school will contribute to your career goals. What do you plan to do with your degree?Career Plans: What are your long-term career goals? Where do you see yourself, career-wise, ten years after graduation?Academic Interests: What would you like to study? Describe your academic interests. What areas would you like to research?Match to Faculty: Explain how your research interests match those of the faculty. With whom would you like to work? Who would you choose as your  mentor? Essay Advice Most of your grad school applications will require similar essays, but you not should write a generic essay for all of the programs to which youre applying. Instead, tailor your essay to match each program. This is especially true when describing your research interests and their match to the training provided by the graduate program. Your goal is to show how your interests and abilities fit the program and faculty. Make it clear that you are invested in the program by identifying how your skills and interests match specific faculty in the program as well as the grad programs stated objectives.

Leader Essay Example | Topics and Well Written Essays - 500 words

Leader - Essay Example - one of the most critical of all. During the game, we had been steadily falling further and further behind our opponents, and as their score continued to rise with ours to no avail, the spirit of the team began to drop. It was painfully obvious that the mood was changing from one of hope and passion to that of upset and frustration. I knew that we could not give up, and began to push my team. I tried to raise spirits, and get everyone motivated, using my personal motivation to inspire the others. I knew how critical this game was, and this is what drove me most of all. I knew I had to step it up myself before anyone else would, and so I began playing harder and stronger. I became more aggressive, and my actions wore off on the others; they saw how motivated I was, and how unwilling I was to just give up, and it seemed to give them that enthusiasm which they had needed so crucially. I was actually surprised at how quickly the effects were seen, it was as though immediately the mood changed, and the team began playing better. As an end result, we won at last. A leader is literally considered to be "a person who rules or guides or inspires others." ("Wordnet", n.d.). I believe that on this occasion not only did I rule, guide, and inspire others, but I also earnestly learned what it meant to be a leader.

Cash, Color, and Colonialism by Renee Ann Cramer - Review Essay

Cash, Color, and Colonialism by Renee Ann Cramer - Review - Essay Example In an examination of the actual process of recognition, Cramer argues that economic, social, cultural, and political aspects strongly influence the recognition of Native American peoples. More particularly, she claims that the colonial relationship between Native Americans and the White people, issues of race, and gaming interests largely influence the decision of the BAR to approve or reject an application. The discourse on federal Indian regulation and tribal political law has primarily been the area of concern of legal scholars. This issue, as argued by Cramer, is complex, puzzling, and conflicting. There are a huge number of Native American tribes that have been granted official recognition by the federal government, and every period has its own language, legacy, and history. Not like other U.S. governments, tribal administrations do not have legal foundation; thus, they have been traditionally viewed by the federal government as self-governing dependent entities, government districts, and foreign units. All of these aspects have resulted in the marginalization of Native American peoples. Official recognition by the federal government is the crucial aspect in the success of Native American peoples in preserving its ancestral domain, economy, heritage, and autonomy. Without official recognition, an ethnic group will remain unidentified, despite heritage. Within the framework of federal Indian law, official recognition creates an agreement between the American government and Native American tribes. This agreement grants several privileges to the tribes, such as gaming rights and reclamation rights. But several ethnic groups have not been officially recognized. This fact encouraged Cramer to comprehensively examine the bureaucratic process of federal recognition, situating her analysis in a broader cultural, legal, and historical perspective. She believes that the process of federal recognition can only be correctly

Problems with Professional Development Dissertation

Problems with Professional Development - Dissertation Example It is easy to agree on the need; how should districts address obstacles that would impede the success of such programs? An inevitable consideration is time, of course. It would be ideal if all teachers had ample opportunities to learn from one another, and to absorb the current research in a vacuum; but considerable juggling of schedules is necessary; as the ongoing practice of direct student interaction is neglected only at the district's peril. With a limited number of school days per year, with needed allocations for snow days and unforeseen interferences with academic scheduling; a teacher's available time is a resource that determines district funding and must be husbanded by the administration. A study by Raywid has sought to examine time allocation by school districts in terms of professional development assignments. Numerous approaches have been devised for time-management that would free-up hours or days needed for improvement of the educational process as a whole. One proposal would be either extending the school year, adding additional days, or just hours to build a block of time permitting ongoing improvement for the staff. The entire day could be planned for an extended length during four days of the week, with one day being designated for a shortened time-frame. A shortened Friday might prove a popular choice in this instance; but specific district needs will of course be paramount in choosing a day most convenient. Without adding time, a budget could be allocated, for some districts to use greater numbers of teaching assistants, qualified volunteers, or teaching interns to cover classes; providing students with the same number of days they are entitled to under State and Federal Law, while granting time needed for continuous development amongst the teaching staff. The use of qualified teaching volunteers could serve as a means to increase community support. Former, retired teachers could be retained in a limited capacity to allow the same number of school hours, but giving current teachers a chance to pursue professional goals. Drawing upon the talent pool of the community at large could be a useful means to strengthen ties, and encourage interest and participation in events such as PTA meetings; or ancillary school-related functions. Certain previously-planned staff meeting and informational sessions could also be re-tasked to allow for instruction in teaching methods, and studies of knowledg e absorption in students. Teachers may be given 'PTO', some form of paid time off, or a substitute bank of time that has been previously allocated, and could be 'tapped' by individual teachers on an 'as needed' basis. (Raywid, 1993) More ideas are needed, as Professional development has not been universally perceived as integral to enhancing teacher effectiveness and adaptability. (Watts & Castle, 1993) The above mentioned recommendations for time allocation may be unusual in most districts; where district administration, as well as parents, and State education officials tend to be leery of anything that distracts teachers from direct student interaction. (NECTL, 1994) It is rare to create scheduling with professional skill development in mind. Guilt, on the part of

Un Chien Andalou by Salvador Dali and Luis Bunuel Essay

Un Chien Andalou by Salvador Dali and Luis Bunuel - Essay Example The purpose of paper "Un Chien Andalou by Salvador Dali and Luis Bunuel" is to investigate how the corresponding philosophical position of postmodernism influences the aesthetic values of the work of art, the film Un Chien Andalou. Surrealism, which is a part of the philosophy of postmodernism is defined as psychic automatism in its pure state, by which one expresses verbally by means of the written word, or in another manner, the actual functioning of thought. Surrealism is dictated by the thought, in the absence of any control exercised by reason, and devoid of aesthetic or moral concern. Surrealism is based on the belief in the superior reality â€Å"of certain forms of previously neglected associations, in the omnipotence of dream, in the disinterested play of thought†. It ruins completely all other psychic mechanisms and substitutes itself for them, while solving all the main problems of life. The postmodern philosophy challenges any clear and concise process of identific ation and definition as a part of rationality. Postmodernism rejects common sense and accessibility, scientific reason, philosophical logic, clarity or precision. On the other hand, postmodernism seeks to grasp those elements that escape these processes of definition, and â€Å"celebrates what resists or disrupts them†. A plurality of definitions has now come to describe postmodernism’s multifaceted nature. Examples of postmodern art relate to fracturing, fragmenting, indeterminacy and plurality. Postmodernism is the style of our age.

Services Marketing Assignment Example | Topics and Well Written Essays - 500 words

Services Marketing - Assignment Example Westin Hotels and Resorts' ad displays a quieter and more relaxed atmosphere that is implied by showing more of nature - the sea and the sky. MGM Grand Hotels shows otherwise. Its advertisement demonstrates more of a different kind of fun - active interaction with other people, party, clubs, and loud music. The service package that Westin Hotels and Resort wishes to offer its market is one that involves a quieter lifestyle. Its style includes more of a relaxed kind of fun that is in extremely distant from the noise and the pressure of a city life filled with diverse groups of people. The ad, though does not show the cost of being able to enjoy such kind of atmosphere, implies simply that the target market may not spend as much to be able to experience such a serene atmosphere. Westin Hotels and Resorts sell its products directly to its customers through its ads. Utilizing the publishing industry as its channel upon reaching its potential customers is one way. Thus, it can be inferred from these companies ads that Westin Hotels and Resort's target market are those who wishes to commune with nature, to find serenity and relaxation. This market involves people who are probably tired of the life in the city - the noise and the pressure of interaction with diversified group of people.

Un Chien Andalou by Salvador Dali and Luis Bunuel Essay

Un Chien Andalou by Salvador Dali and Luis Bunuel - Essay Example The purpose of paper "Un Chien Andalou by Salvador Dali and Luis Bunuel" is to investigate how the corresponding philosophical position of postmodernism influences the aesthetic values of the work of art, the film Un Chien Andalou. Surrealism, which is a part of the philosophy of postmodernism is defined as psychic automatism in its pure state, by which one expresses verbally by means of the written word, or in another manner, the actual functioning of thought. Surrealism is dictated by the thought, in the absence of any control exercised by reason, and devoid of aesthetic or moral concern. Surrealism is based on the belief in the superior reality â€Å"of certain forms of previously neglected associations, in the omnipotence of dream, in the disinterested play of thought†. It ruins completely all other psychic mechanisms and substitutes itself for them, while solving all the main problems of life. The postmodern philosophy challenges any clear and concise process of identific ation and definition as a part of rationality. Postmodernism rejects common sense and accessibility, scientific reason, philosophical logic, clarity or precision. On the other hand, postmodernism seeks to grasp those elements that escape these processes of definition, and â€Å"celebrates what resists or disrupts them†. A plurality of definitions has now come to describe postmodernism’s multifaceted nature. Examples of postmodern art relate to fracturing, fragmenting, indeterminacy and plurality. Postmodernism is the style of our age.

Advanced management accounting Essay Example | Topics and Well Written Essays - 1500 words

Advanced management accounting - Essay Example They cannot control costs well without preparations the statements that reconcile expected revenue and expenditure with budgeted figures. In this regard, the paper aims at preparing a statement giving the budgeted, actual, and variances. The information above reveals that L10 has a favorable variance because the actual expenditure is less than the budgeted amount whereas L17 has an adverse variance sine the actual number exceeded the budgeted expenditure. The quantity put into books may not be the same as the one sold. It is due to favorable or unfavorable operating conditions. In obtaining the variance, the actual amount sold is subtracted from the standard number. The result is multiplied with the standard selling price. The information of Geeta plc allowed the calculation below in determining the sales volume variance. Labour cost variance has been given a definition by Drury (2008) as the difference between the actual labour cost incurred and the budgeted cost. It is made up of labour rate variance and labour efficiency variance. The employees in an organization may take more hours in completing tasks than what the budget allowed. Conversely, the conditions may allow the workers to spend less time in completing the activities assigned to them. Either way, the variance arises. It is calculated by finding the difference between the time allocated in the budget and the real time taken at standard wage rate (Lucey, 2002). In every organization, decision making process requires certain information. The crucial information involves cost analysis. The costs have different behavior, and it becomes necessary for management accountants to prepare cost reports allowing efficient management of costs. The statements categorize costs. In doing so, the managers are able to identify relevant and irrelevant costs. Lucey (2002) defines relevant cost as the one that can

Generally Accepted Accounting Principles Essay Example for Free

Generally Accepted Accounting Principles Essay 11. a. Year 0 Year 1 Year 2 Year 3 Year 4 Before-tax cash flow $(500,000) $52,500 $47,500 $35,500 $530,500 Tax cost (7,875) (7,125) (5,325) (4,575) After-tax cash flow 44,625 40,375 30,175 525,925 Discount factor (7%) .935 .873 .816 .763 Present value $(500,000) $41,724 $35,247 $24,623 $401,281 NPV $2,875 Investor W should make the investment because NPV is positive. b. Year 0 Year 1 Year 2 Year 3 Year 4 Before-tax cash flow $(500,000) $52,500 $47,500 $35,500 $530,500 Tax cost (10,500) (9,500) (7,100) (6,100) After-tax cash flow 42,000 38,000 28,400 524,400 Discount factor (7%) .935 .873 .816 .763 Present value $(500,000) $39,270 $33,174 $23,174 $400,117 NPV $(4,265) Investor W should not make the investment because NPV is negative. c. Year 0 Year 1 Year 2 Year 3 Year 4 Before-tax cash flow $(500,000) $52,500 $47,500 $35,500 $530,500 Tax cost (5,250) (4,750) (8,875) (7,625) After-tax cash flow 47,250 42,750 26,625 522,875 Discount factor (7%) .935 .873 .816 .763 Present value $(500,000) $44,179 $37,321 $21,726 $398,954 NPV $2,180 Investor W should make the investment because NPV is positive. 16. a. Opportunity 1: Year 0 Year 1 Year 2 Taxable income (loss) $(8,000) $5,000 $20,000 Marginal tax rate .40 .40 .40 Tax $(3,200) $2,000 $8,000 Before-tax cash flow $(8,000) $5,000 $20,000 Tax (cost) or savings 3,200(2,000) (8,000) Net cash flow $(4,800) $3,000 $12,000 Discount factor (12%) .893 .797 Present value $(4,800) $2,679 $9,564 NPV $7,443 Opportunity 2: Year 0 Year 1 Year 2 Taxable income $5,000 $5,000 $5,000 Marginal tax rate .40 .40 .40 Tax $2,000 $2,000 $2,000 Before-tax cash flow $5,000 $5,000 $5,000 Tax (cost) or savings (2,000) (2,000) (2,000) Net cash flow $3,000 $3,000 $3,000 Discount factor (12%) .893 .797 Present value $3,050 $2,679 $2,391 NPV $8,120 Firm E should choose opportunity 2. b. Opportunity 1: Year 0 Year 1 Year 2 Taxable income (loss) $(8,000) $5,000 $20,000 Marginal tax rate .15 .15 .15 Tax $(1,200) $750 $3,000 Before-tax cash flow $(8,000) $5,000 $20,000 Tax (cost) or savings 1,200 (750) (3,000) Net cash flow $(6,800) $4,250 $17,000 Discount factor (12%) .893 .797 Present value $(6,800) $3,795 $13,549 NPV $10,544 Opportunity 2: Year 0 Year 1 Year 2 Taxable income $5,000 $5,000 $5,000 Marginal tax rate .15 .15 .15 Tax $750 $750 $750 Before-tax cash flow $5,000 $5,000 $5,000 Tax (cost) or savings (750) (750) (750) Net cash flow $4,250 $4,250 $4,250 Discount factor (12%) .893 .797 Present value $4,250 $3,795 $3,387 NPV $11,432 Firm E should choose opportunity 2. c. Opportunity 1: Year 0 Year 1 Year 2 Taxable income (loss) $(8,000) $5,000 $20,000 Marginal tax rate .40 .15 .15 Tax $(3,200) $750 $3,000 Before-tax cash flow $(8,000) $5,000 $20,000 Tax (cost) or savings 3,200 (750) (3,000) Net cash flow $(4,800) $4,250 $17,000 Discount factor (12%) .893 .797 Present value $(4,800) $3,795 $13,549 NPV $12,544 Opportunity 2: Year 0 Year 1 Year 2 Taxable income $5,000 $5,000 $5,000 Marginal tax rate .40 .15 .15 Tax $2,000 $750 $750 Before-tax cash flow $5,000 $5,000 $5,000 Tax (cost) or savings (2,000) (750) (750) Net cash flow $3,000 $4,250 $4,250 Discount factor (12%) .893 .797 Present value $3,000 $3,795 $3,387 NPV $10,182 Firm E should choose opportunity 1. 1. a. (1) Year 0 Year 1 Year 2 Before-tax salary/income $80,000 $80,000 $80,000 Marginal tax rate .25 .40 .40 Tax on income $20,000 $32,000 $32,000 After-tax cash flow $60,000 $48,000 $48,000 Discount factor (8%) .926 .857 Present value $60,000 $44,448 $41,136 NPV of salary received by Mrs. X $145,584 (2) Before-tax payment /deduction $80,000 $80,000 $80,000 Marginal tax rate .34 .34 .34 Tax savings from deduction $27,200 $27,200 $27,200 After-tax cost $(52,800) $(52,800) $(52,800) Discount factor (8%) .926 .857 Present value $(52,800) $(48,893) $(45,250) NPV of salary cost to Firm B $(146,943) b. (1) Year 0 Year 1 Year 2 Before-tax salary/income $140,000 $50,000 $50,000 Marginal tax rate .25 .40 .40 Tax on income $35,000 $20,000 $20,000 After-tax cash flow $105,000 $30,000 $30,000 Discount factor (8%) .926 .857 Present value $105,000 $27,780 $25,710 NPV of salary received by Mrs. X $158,490 (2) Before-tax payment /deduction $140,000 $50,000 $50,000 Marginal tax rate .34 .34 .34 Tax savings from deduction $47,600 $17,000 $17,000 After-tax cost $(92,400) $(33,000) $(33,000) Discount factor (8%) .926 .857 Present value $(92,400) $(30,558) $(28,281) NPV of salary cost to Firm B $(151,239) c. Year 0 Year 1 Year 2 Before-tax payment /deduction $140,000 $45,000 $45,000 Marginal tax rate .34 .34 .34 Tax savings from deduction $47,600 $15,300 $15,300 After-tax cost $(92,400) $(29,700) $(29,700) Discount factor (8%) .926 .857 Present value $(92,400) $(27,502) $(25,423) NPV of salary cost to Firm B $(145,325) This proposal is superior (has less cost) to Firm B than its original offer. d. Year 0 Year 1 Year 2 Before-tax salary/income $140,000 $45,000 $45,000 Marginal tax rate .25 .40 .40 Tax on income $35,000 $18,000 $18,000 After-tax cash flow $105,000 $27,000 $27,000 Discount factor (8%) .926 .857 Present value $105,000 $25,002 $23,139 NPV of salary received by Mrs. X $153,141 Mrs. X should accept this counterproposal because it has a greater NPV than Firm B’s original offer.

Data Mining or Knowledge Discovery

Data Mining or Knowledge Discovery SYNOPSIS INTRODUCTION Data mining is the process of analyzing data from different perspectives and summarizing it into useful information. Data mining or knowledge discovery, is the computed assisted process of digging through and analyzing enormous sets of data and then extracting the meaning of data. Data sets of very high dimensionality, such as microarray data, pose great challenges on efficient processing to most existing data mining algorithms. Data management in high dimensional spaces presents complications, such as the degradation of query processing performance, a phenomenon also known as the curse of dimensionality. Dimension Reduction (DR) tackles this problem, by conveniently embedding data from high dimensional to lower dimensional spaces. The dimensional reduction approach gives an optimal solution for the analysis of these high dimensional data. The reduction process is the action of diminishing the variable count to few categories. The reduced variables are new defined variables which are the combinations of either linear or non-linear combinations of variables. The reduction of variables to a clear dimension or categorization is extracted from the unusual dimensions, spaces, classes and variables. Dimensionality reduction is considered as a powerful approach for thinning the high dimensional data. Traditional statistical approaches partly calls off due to the increase in the number of observations mainly due to the increase in the number of variables correlated with each observation. Dimensionality reduction is the transformation of High Dimensional Data (HDD) into a meaningful representation of reduced dimensionality. Principal Pattern Analysis (PPA) is developed which encapsulates feature extraction and feature categorization. Multi-level Mahalanobis-based Dimensionality Reduction (MMDR), which is able to reduce the number of dimensions while keeping the precision high and able to effectively handle large datasets. The goal of this research is to discover the protein fold by considering both the sequential information and the 3D folding of the structural information. In addition, the proposed approach diminishes the error rate, significant rise in the throughput, reduction in missing of items and finally the patterns are classified. THESIS CONTRIBUTIONS AND ORGANIZATION One aspect of the dimensionality reduction requires more studies to find out how the evaluations are performed. Researchers find to finish the evaluation with a sufficient understanding of the reduction techniques so that they can make a decision to use its suitability of the context. The main contribution of the work presented in this research is to diminish the high dimensional data into the optimized category variables also called reduced variables. Some optimization algorithms have been used with the dimensionality reduction technique in order to get the optimized result in the mining process. The optimization algorithm diminishes the noise (any data that has been received, stored or changed in such a manner that it cannot be read or used by the program) in the datasets and the dimensionality reduction diminishes the large data sets to the definable data and after that if the clustering process is applied, the clustering or any mining results will yield the efficient results. The organization of the thesis is as follows: Chapter 2 presents literature review on the dimensionality reduction and protein folding as application of the research. At the end all the reduction technology has been analyzed and discussed. Chapter 3 presents the dimensionality reduction with PCA. In this chapter some hypothesis has been proved and the experimental results has been given for the different dataset and compared with the existing approach. Chapter 4 presents the study of the Principal Pattern Analysis (PPA). It presents the investigation of the PPA with other dimensionality reduction phase. So by the experimental result the obtained PPA shows better performance with other optimization algorithms. Chapter 5 presents the study of PPA with Genetic Algorithm (GA). In this chapter, the procedure for protein folding in GA optimization has been given and the experimental result shows the accuracy and error rate with the datasets. Chapter 6 presents the results and discussion of the proposed methodology. The Experimental results shows that PPA-GA gives better performance compared than the existing approaches. Chapter 7 concludes our research work with the limitation which the analysis has been made from our research and explained about the extension of our research so that how it could be taken to the next level of research. RELATED WORKS (Jiang, et al. 2003) proposed a novel hybrid algorithm combining Genetic Algorithm (GA). It is crucial to know the molecular basis of life for advances in biomedical and agricultural research. Proteins are a diverse class of biomolecules consisting of chains of amino acids by peptide bonds that perform vital functions in all living things. (Zhang, et al. 2007) published a paper about semi supervised dimensionality reduction. Dimensionality reduction is among the keys in mining high dimensional data. In this work, a simple but efficient algorithm called SSDR (Semi Supervised Dimensionality Reduction) was proposed, which can simultaneously preserve the structure of original high dimensional data. (Geng, et al. 2005) proposed a supervised nonlinear dimensionality reduction for visualization and classification. Dimensionality reduction can be performed by keeping only the most important dimensions, i.e. the ones that hold the most useful information for the task at hand, or by projecting the original data into a lower dimensional space that is most expressive for the task. (Verleysen and Franà §ois 2005) recommended a paper about the curse of dimensionality in data mining and time series prediction. The difficulty in analyzing high dimensional data results from the conjunction of two effects. Working with high dimensional data means working with data that are embedded in high dimensional spaces. Principal Component Analysis (PCA) is the most traditional tool used for dimension reduction. PCA projects data on a lower dimensional space, choosing axes keeping the maximum of the data initial variance. (Abdi and Williams 2010) proposed a paper about Principal Component Analysis (PCA). PCA is a multivariate technique that analyzes a data table in which observations are described by several inter-correlated quantitative dependent variables. The goal of PCA are to, Extract the most important information from the data table. Compress the size of the data set by keeping only this important information. Simplify the description of the data set. Analyze the structure of the observations and the variables. In order to achieve these goals, PCA computes new variables called PCA which are obtained as linear combinations of the original variables. (Zou, et al. 2006) proposed a paper about the sparse Principal Component Analysis (PCA). PCA is widely used in data processing and dimensionality reduction. High dimensional spaces show surprising, counter intuitive geometrical properties that have a large influence on the performances of data analysis tools. (Freitas 2003) proposed a survey of evolutionary algorithms of data mining and knowledge discovery. The use of GAs for attribute selection seems natural. The main reason is that the major source of difficulty in attribute selection is attribute interaction. Then, a simple GA, using conventional crossover and mutation operators, can be used to evolve the population of candidate solutions towards a good attribute subset. Dimension reduction, as the name suggests, is an algorithmic technique for reducing the dimensionality of data. The common approaches to dimensionality reduction fall into two main classes. (Chatpatanasiri and Kijsirikul 2010) proposed a unified semi supervised dimensionality reduction framework for manifold learning. The goal of dimensionality reduction is to diminish complexity of input data while some desired intrinsic information of the data is preserved. (Liu, et al. 2009) proposed a paper about feature selection with dynamic mutual information. Feature selection plays an important role in data mining and pattern recognition, especially for large scale data. Since data mining is capable of identifying new, potential and useful information from datasets, it has been widely used in many areas, such as decision support, pattern recognition and financial forecasts. Feature selection is the process of choosing a subset of the original feature spaces according to discrimination capability to improve the quality of data. Feature reduction refers to the study of methods for reducing the number of dimensions describing data. Its general purpose is to employ fewer features to represent data and reduce computational cost, without deteriorating discriminative capability. (Upadhyay, et al. 2013) proposed a paper about the comparative analysis of various data stream procedures and various dimension reduction techniques. In this research, various data stream mining techniques and dimension reduction techniques have been evaluated on the basis of their usage, application parameters and working mechanism. (Shlens 2005) proposed a tutorial on Principal Component Analysis (PCA). PCA has been called one of the most valuable results from applied linear algebra. The goal of PCA is to compute the most meaningful basis to re-express a noisy data set. (Hoque, et al. 2009) proposed an extended HP model for protein structure prediction. This paper proposed a detailed investigation of a lattice-based HP (Hydrophobic – Hydrophilic) model for ab initio Protein Structure Prediction (PSP). (Borgwardt, et al. 2005) recommended a paper about protein function prediction via graph kernels. Computational approaches to protein function prediction infer protein function by finding proteins with similar sequence. Simulating the molecular and atomic mechanisms that define the function of a protein is beyond the current knowledge of biochemistry and the capacity of available computational power. (Cutello, et al. 2007) suggested an immune algorithm for Protein Structure Prediction (PSP) on lattice models. When cast as an optimization problem, the PSP can be seen as discovering a protein conformation with minimal energy. (Yamada, et al. 2011) proposed a paper about computationally sufficient dimension reduction via squared-loss mutual information. The purpose of Sufficient Dimension Reduction (SDR) is to find a low dimensional expression of input features that is sufficient for predicting output values. (Yamada, et al. 2011) proposed a sufficient component analysis for SDR. In this research, they proposed a novel distribution free SDR method called Sufficient Component Analysis (SCA), which is computationally more efficient than existing methods. (Chen and Lin 2012) proposed a paper about feature aware Label Space Dimension Reduction (LSDR) for multi-label classification. LSDR is an efficient and effective paradigm for multi-label classification with many classes. (Brahma 2012) suggested a study of algorithms for dimensionality reduction. Dimensionality reduction refers to the problems associated with multivariate data analysis as the dimensionality increases. There are huge mathematical challenges has to be encountered with high dimensional datasets. (Zhang, et al. 2013) proposed a framework to inject the information of strong views into weak ones. Many real applications involve more than one modal of data and abundant data with multiple views are at hand. Traditional dimensionality reduction methods can be classified into supervised or unsupervised, depending on whether the label information is used or not. (Danubianu and Pentiuc 2013) proposed a paper about data dimensionality reduction framework for data mining. The high dimensionality of data can cause also data overload, and make some data mining algorithms non applicable. Data mining involves the application of algorithms able to detect patterns or rules with a specific means from large amounts of data, and represents one step in knowledge discovery in database process. OBJECTIVES AND SCOPE OBJECTIVES Generallydimension reduction is the process of reduction of concentrated random variable where it can be divided into feature selection and feature extraction. The dimension of the data depends on the number of variables that are measured on each investigation. While scrutinizing the statistical records data accumulated in an exceptional speed, so dimensionality reduction is an adequate approach for diluting the data. While working with this reduced representation, tasks such as clustering or classification can often yield more accurate and readily illustratable results, further the computational costs may also be greatly diminished. A different algorithm called Principal Pattern Analysis (PPA) is presented in this research. Hereby the desire of dimension reduction is enclosed. The description of a diminished set of features. For a count of learning algorithms, the training and classification times increase precisely with the number of features. Noisy or inappropriate features can have the same influence on the classification as predictive features, so they will impact negatively on accuracy. SCOPE The scope of this research is to present an ensemble approach for dimensionality reduction along with pattern classification. Dimensionality reduction is the process of reduction the high dimensional data i.e., having the large features in the datasets which contain the complicated data. The usage of this dimensionality reduction process yields many useful and effective results over the process in mining. The former used many techniques to overcome this dimensionality reduction problem but they are having certain drawbacks to it. The dimensional reduction technique enriches the execution time and yields the optimized result for the high dimensional data. So, the analysis states that before going for any clustering process, it is suggested for a dimensional reduction process of the high dimensional datasets. As in the case of dimensionality reduction, there are chances of missing the instruction. So the approach which is used to diminish the dimensions should be more corresponding to the whole datasets. RESEARCH METHODOLOGY The scope of this research is to present an ensemble approach for dimensionality reduction along with the pattern classification. Problems on analyzing High Dimensional Data are, Curse of dimensionality Some important factors are missed Result is not accurate Result is having noise. In order to mine the surplus data besides estimating gold nugget (decisions) from data involves several data mining techniques. Generally the dimension reduction is the process of reduction of concentrated random variables where it can be divided into feature selection and feature extraction. PRINCIPAL PATTERN ANALYSIS The Principal Component Analysis decides the weightage of the respective dimension of a database. It is required to reduce the dimension of the data (having less features) in order to improve the efficiency and accuracy of data analysis. Traditional statistical methods partly calls off due to the increase in the number of observations, but mainly because of the increase in number of variables associated with each observation. As a consequence an ideal technique called Principal Pattern Analysis (PPA) is developed which encapsulates feature extraction and feature categorization. Initially it applies Principal Component Analysis (PCA) to extract Eigen vectors similarly to prove pattern categorization theorem the corresponding patterns are segregated. The major difference between the PCA and PPA is the construction of the covariance matric. PPA algorithm for the dimensionality reduction along with the pattern classification has been introduced. The step by step procedure has been given as follows: Compute the column vectors such that each column is with M rows. Locate the column vectors into single matrix X of which each column has M x N dimensions. The empirical mean EX is computed for M x N dimensional matrix. Subsequently the correlation matric Cx is computed for M x N matrix. Consequently the Eigen values and Eigen vectors are calculated for X. By interrupting the estimated results, the PPA algorithm persists by proving the Pattern Analysis theorem. FEATURE EXTRACTION Feature extraction is an exception form of dimensionality reduction. It is needed when the input data for an algorithm is too large to be processed and it is suspected to be notoriously redundant then the input data will be transformed into a reduced representation set of features. By the way of explanation transforming the input data into the set of features is called feature extraction. It is expected that the feature set will extract the relevant information from the input data in order to perform the desired task using the reduced information of the full size input. ESSENTIAL STATISTICS MEASURES CORRELATION MATRIX A correlation matrix is used for pointing the simple correlation r, among all possible pairs of variables included in the analysis; also it is a lower triangle matrix. The diagonal elements are usually omitted. BARTLETT’S TEST OF SPHERICIY Bartlett’s test of Sphericity is a test statistic used to examine the hypothesis that the variables are uncorrelated in the population. In other words, the population correlation matric is an identity matrix; each variable correlates perfectly with itself but has no correlation with the other variables. KAISER MEYER OLKIN (KMO) KMO is a measure of sampling adequacy, which is an index. It is applied with the aim of examining the appropriateness of factor/Principal Component Analysis (PCA). High values indicate that factor analysis benefits and their value below 0.5 imply that factor suitable may not be suitable. 4.3.4MULTI-LEVEL MAHALANOBIS-BASED DIMENSIONALITY REDUCTION (MMDR) Multi-level Mahalanobis-based Dimensionality Reduction (MMDR), which is able to reduce the number of dimensions while keeping the precision high and able to effectively handle large datasets. MERITS OF PPA The advantages of PPA over PCA are, Important features are not missed. Error approximation rate is also very less. It can be applied to high dimensional dataset. Moreover, features are extracted successfully which also gives a pattern categorization. CRITERION BASED TWO DIMENSIOANL PROTEIN FOLDING USING EXTENDED GA Extensively, protein folding is the method by which a protein structure deduces its functional conformation. Proteins are folded and held bonded by several forms of molecular interactions. Those interactions include the thermodynamic constancy of the complex structure, hydrophobic interactions and the disulphide binders that are formed in proteins. Folding of protein is an intricate and abstruse mechanism. While solving protein folding prediction, the proposed work incorporates Extended Genetic Algorithm with Concealed Markov Model (CMM). The proposed approach incorporates multiple techniques to achieve the goal of protein folding. The steps are, Modified Bayesian Classification Concealed Markov Model (CMM) Criterion based optimization Extended Genetic Algorithm (EGA). 4.4.1MODIFIED BAYESIAN CLASSIFICATION Modified Bayesian classification method is used grouping of protein sequence into its related domains such as Myoglobin, T4-Lysozyme and H-RAS etc. In Bayesian classification, data is defined by the probability distribution. Probability is calculated that the data element ‘A’ is a member of classes C, where C = {C1, C2 †¦ CN}. (1) Where, Pc(A) is given as the density of the class C evaluated at each data element.

The Minimum Wage Essay -- Minimum Wage Research Paper

"The minimum wage is something that F.D.R. put in place a long time ago during the Great Depression. I don't think it worked then. It didn't solve any problems then and it hasn't solved any problems in 50 years." -- John Raese For many years it has been a matter of conventional wisdom among economists that the minimum wage causes fewer jobs to exist than would be the case without it. This is simply a matter of price theory, taught in every economics textbook, requiring no elaborate analysis to justify. Were this not the case, there would be no logical reason why the minimum wage could not be set at $10, $100, or $1 million per hour. Historically, defenders of the minimum wage have not disputed the dis-employment effects of the minimum wage, but argued that on balance the working poor were better off. In other words, the higher incomes of those with jobs offset the lower incomes of those without jobs, as a result of the minimum wage l "levitan". Now, President Obama is advancing the novel economic theory that modest increases in the minimum wage will have no impact whatsoever on employment. This proposition is based entirely on the work of three economists: David Card and Alan Krueger of Princeton, and Lawrence Katz of Harvard. Their studies of increases in the minimum wage in California, Texas and New Jersey apparently found no loss of jobs among fast food restaurants that were surveyed before and after the increase [ l "card-92b", l "krueger", and l "katz". While it is not yet clear why Card, Katz and Krueger got the results that they did, it is clear that their findings are directly contrary to virtually every empirical study ever done on the minimum wage. These studies were exhaustively surveyed by the Minimum Wage Study Commission, which concluded that a 10% increase in the minimum wage reduced teenage employment by 1% to 3%. The following survey of the academic research on the minimum wage is designed to give nonspecialists a sense of just how isolated the Card, Krueger and Katz studies are. It will also indicate that the minimum wage has wide-ranging negative effects that go beyond unemployment. For example, higher minimum wages encourage employers to cut back on training, thus depriving low wage workers of an important means of long-term advancement, in return for a small increase in current income. For many workers this is a very ... ...g (1996), " `Who Gets What' from Minimum Wage Hikes," Industrial and Labor Relations Review 49 (April): 547-52.  ·Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  ------, and T. A. Finegan (1989), "The Minimum Wage and the Poor: The End of a Relationship," Journal of Policy Analysis and Management 8 (Winter): 53-71. 23w  ·Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Card, D., and A. Krueger (1995), Myth and Measurement (Princeton, N.J.: Princeton University Press).  ·Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Deere, D., K. M. Murphy and F. Welch (1995), "Employment and the 1990-1991 Minimum Wage Hike," American Economic Review Papers and Proceedings 85 (May): 232-37.  ·Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Gramlich, E. (1976), "Impact of Minimum Wages on Other Wages, Employment, and Family Incomes," Brookings Papers on Economic Activity 2: 409-51.  ·Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Lang, K. (1994), "The Effect of Minimum Wage Laws on the Distribution of Employment: Theory and Evidence," Working Paper, Boston University.  ·Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Neumark, D., and W. Wascher (1995), "The Effects of Minimum Wages on Teenage Employment and Enrollment: Evidence from Matched CPS Surveys," NBER Working Paper No. 5092, April.  ·Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Smith, R., and B. Vavrichek (1992), "The Wage Mobility of Minimum Wage Workers," Industrial and Labor Relations Review 46 (October): 82-88.

Copper Sulphate Calibration

Method As per laboratory protocol. Rest Its and Discussion From the table and graph it shows that there is a linear relationship between concentration and absorption (Beer-Lambert Law). As the concentration increases so does the absorbency. The line of regression fits into the averages of the UP Absorbency, the RE is 0. 9538 this shows that the data is accurate as it is very close to the regression line. Taking the averages of the CIVIC Absorbency allows the data to become more accurate and reliable. Cavetti MM cuscus (ml) Distilled Water (m L)Concentration (M) XIV Absorbency (Average) Dividing the unknown solutions by y is the way to find the concentrations of the unknown solutions. Plotting the unknown solutions On the graph Can test the reliability of the results of the concentration. The results are close to the line of regression, this indicates that the values which were calculated are accurate. The results which were gathered could have been skewed from the way the cavetti was placed into the spectrophotometer.For instance, if the puttee had fingerprints on it, the wavelength would not penetrate the cavetti properly as the fingerprints may modify the way the light penetrates the solution, thus gathering an incorrect concentration reading. One way to avoid this is to clean the cavetti before placing it into the spectrophotometer, plus making sure that it is placed into the apparatus the right way. Whilst the 1 mol of Copper Sulfate was measured with the Gilson there may have been a small chance of the measurement being inaccurate, however, a Gilson is more likely to give an accurate measurement of a solution than a pipette old.When using a spectrophotometer it is essential that the apparatus is switched on and left to warm up for at least 15 minutes, if this is not executed and the experiment is done with a ‘cold' spectrophotometer the readings may be unstable. Between each reading of the solutions the spectrophotometer transmittance needs to be set back to O, if this is not done the reading will be incorrect, therefore jeopardizing the accuracy and reliability of the results. Conclusion Within this practical the aim was achieved, the absorptions of the diluted solutions were determined and accurate.

British Airways Swot Analysis Essay

Introduction The growing competency in the airline industry is also subjected in the different economic uncertainties. Due to the high risks in the globalization, the confidence of the business leaders is lowered. This can be caused by the different constraints and challenges that create a great impact in the industry. The recession in most of the developed and successful countries is difficult to assess and the recovering period is not in sight. British Airways stays in the top of the competition and continuously providing the basic services that a world-class airway can offer. However, the influence or the impact of the various economic uncertainties creates a great challenge in the organization. From the different perspective on competition of the propellers, the marketing environment of the organization is bound to change which results in an analysis of the organization’s economic factors. The British Airways expects that due to the tope of the economic challenges, the organization should stay competitive in the industry. Therefore, different theoretical aspects are created in the study to support the aim of the organization in fulfilling their dreams for success. SWOT Analysis British Airways is one of the largest service industries that well managed the operation with an interesting collaboration with the technological innovations. The aim of the organization is to increase the number of customers through delivering the quality of service and satisfaction. Albeit bothered with the challenges in the nature of their business, the airway is still committed to serve in a very ideal way for safety travel. Strengths The most basic strength of the British Airways (BA) that served the entire organization for years is to deliver an adequate solution for travelers in a most safety and satisfying way (Chan, 2000). Aside from the use of various marketing strategies on the world-wide web, the airline marketing and service are performed by most of the females. Prior to the equal labor for both genders, it is considered as the strength of the organization for most of the females are trained to speak in various dialects. It is an advantage for the airways to accommodate various races and at the same time, commit itself to deliver the equal rights in terms of labor (Whitelegg, 2002). Weaknesses The world-wide marketing answer of the BA is entirely prioritizing most of the demands of the clients. But in their strategy in a low cost-ticket can be risky in a long run of the business. Offering the low prices for tickets may not appear harmful in the business but definitely, if the business has greater expenditure over the revenues, there will experience drastic losses (Binggeli and Pompeo, 2002). The creation of the low-cost carriers can weaken the services of some areas because the allotted budget will not satisfy the proposed use of service (Berry, Carnall, and Spiller, 2006). Opportunity The organization’s idea about â€Å"managing the people first† is a tremendous opportunity for their employees. The leaders can create a department wherein most of the people can concentrate on the various marketing strategies such as promotions to enhance the competitiveness of the organization in the industry (Gowler, Ledge, and Clegg, 1993). Another opportunity that the organization may find is their advantage in the use of the quality technologies. Through the innovative ways of the management, the organization can rely on their information systems wherein the strategic marketing and related works can be performed. Through the use of the Internet, the customers can experience the efficiency in online booking and can facilitate the continuous growth of the organization. Threats One major contribution of the BA threats is the increased competition among the airline industry. Through the different competitions, there is a vast option for the customers and most of them choose the best price and service that is fit on their budgets. Through the development of the different explorations, there is a view for the merger and acquisitions (Culpan, 2002). The alliance in the airlines is popular in which the strategies are bind together and the sole action of the organization is limited. Conclusion The British Airways should learn the appropriate on the presented analysis to avoid the drastic changes in their business’s performance. The strategy of the organization to deliver the right service on their customers is a great  advantage because they are aiming for the customer’s satisfaction. But the organization should provide additional strategy to avoid the possible losses. With the appropriate collaboration of the marketing strategies, the BA can create more room of opportunities and strengths that can deliver the entire organization into a great success. References: Berry, S., Carnall, M., & Spiller, P., (2006) â€Å"Airline Hubs: Costs, Mark-ups and the Implications of Customer Heterogeneity’ in Lee, D. (ed)†, Advances in Airline Economics, vol. 1, Competition Policy and Antitrust, Elsevier, Cambridge, USA. Binggeli, U., & Pompeo, L., (2002) â€Å"Hype Hopes for Europe’s Low-Cost Airlines: Europe’s Most Successful No-Frills Carrier Are Making a Lot of Money. But as They Mature, They Will Have Problems Expanding†, The McKinsey Quarterly. Chan, D., (2000) â€Å"The Development of the Airline Industry from 1978 to 1998: A Strategic Global Overview†, Journal of Management Development, Vol. 19, No. 6. Culpan, R., (2002) â€Å"Global Business Alliances: Theory and Practice†, Quorum Books, Westport, CT Gowler, D., Ledgge, K., & Clegg, C., (1993) â€Å"Culture and Commitment: British Airways by Heather Hopfl’ Organizational Behavior and Human Resource Management†. London: Paul Chapman Publi shing Whitelegg, D., (2002) â€Å"Cabin Pressure: The Dialectics of Emotional Labor in the Airline Industry†, The Journal of Transport History, Vol. 23, No. 1 Read more: http://ivythesis.typepad.com/term_paper_topics/2010/03/an-analysis-of-british-airways-marketing-environment.html#ixzz14VGZrJmz

Critical Review for a Research Article Based on Grammar Translation

INTRODUCTION For centuries, Strategies on teaching and learning second language has been formed and apply in the classroom. Based on that, many researches has been conducted to test these methods in teaching and learning process to examine whether it is efficient or just a waste of time. By reading through these researches, teacher has been given responsibility to choose which methods that can be adaptable to their own respective classroom and how it would help them with the lessons.Through this project, we have chosen a research articles that was conducted in China to find out how a specific teaching method will help in the teaching and learning process by examining the research articles written by Lingjie Jin, Michael Singh, and Liqun Li. Furthermore, we will identify the teaching methods that were used by them and it relevance to the teaching and learning process in China.The study sought to investigate whether the communicative approach could help students acquire their vocabular y while reading through communicative activities, and develop their ability of using language and arouse their interest in learning English. 1. 0 METHODS USED IN THE STUDY. 2. 1 The Grammar Translation Method This method is more focusing on memorization of verb paradigms, grammar rules and vocabulary. Application of this knowledge was directed on translation of literary texts which is focusing on developing students’ appreciation of the target language’s literature as well as teaching the language.Written and oral translation plays a prominent part in classroom work. This encourages the learners to think and translate into their first language. Classes were conducted in the  native language which is the first language. A chapter in a distinctive textbook of this method would begin with a massive bilingual vocabulary list. Grammar points would come directly from the texts and be presented contextually in the textbook, to be explained elaborately by the teacher. In thi s method, while teaching the textbook the teacher translates every word and phrase from English into the learners' first language.A number of methods and techniques have evolved for the teaching of English and also other foreign languages in the recent past, yet this method is still in use especially in Asian country such as China. It maintains the first language of the learner as the reference particularly in the process of learning the second/foreign languages. The main principles on which the grammar translation method is based are the following: 1. Translation interprets the words and phrases of the foreign languages in the best possible manner. 2.The  phraseology  and the  idioms  of the target language can best be assimilated in the process of interpretation. 3. The  structures  of the foreign languages are best learned when compared and contrast with those of first language. 2. 2 The Communicative Language Teaching Method Communicative has been developed by Britis h Applied linguists as a reaction away from grammar-based approaches. CLT also places great emphasis on helping students use the target language in a variety of contexts and places. It is a great emphasis on learning four language skills – listening, speaking, reading, writing.Its primary focus is on helping learners create meaning rather than helping them develop perfectly grammatical structures or acquire native-like pronunciation. This means that successfully learning the English language is assessed in terms of how well learners have developed their communicative competence, which can loosely be defined as their ability to apply knowledge of both formal and sociolinguistic aspects of a language with adequate proficiency to communicate. CLT is usually characterized as a broad approach to teaching, rather than as a teaching method with a clearly defined set of classroom practices.As such, it is most often defined as a list of general principles or features; 1) An emphasis o n learning to communicate through interaction in the target language. 2) The introduction of authentic texts into the learning situation. 3) The provision of opportunities for learners to focus, not only on language but also on the learning management process. 4) An enhancement of the learner’s own personal experiences as important contributing elements to classroom learning. 5) An attempt to link classroom language learning with language activities outside the classroom. 2. BACKGROUND OF CLT AND GRAMMAR-TRANSLATION METHODS IN CHINA The main purpose of CLT is to develop learners’ communicative competence. Communication is important in order to follow with the development of economy. When communicative language teaching (CLT) was introduced in China at first, it met with considerable resistance (Li, 2003; Zhu, 2003; Hu, 2002). Its pioneers changed the traditional grammar-translation method into a student-centred communicative approach. It is become unusual in learning f or the students because they need to communicate in class rather than hearing the teacher explanation.English language teaching in China was established by divergent stories and not a single narrative. According to Rao (2002), in learning the English language, the Chinese learners are more focusing on reading and writing; grammar and translation; memorization of vocabulary. However, the traditional grammar-translation method failed to make them improve in their communicative skill. In order to catch up with the development of economy and promote exchange, students’ communicative competence even their overall ability in language need to be improvedMost of the ELT teachers who had adopted CLT method grew less confident of it. This is because of their qualification and the National Testing System. At the end of 1990s’, a person named Zhu has summarized with an increasing series of CLT text books that were published. CLT started to be accepted and teachers were encouraged to teach communicatively and interactively in classes. Students were unable to communicate effectively in foreign language and they were dissatisfied with their communicative competence skills.Although CLT was introduced into the Chinese EFL classes in the early 1980s, the traditional grammar method is still employed in most classes. Before 2000, college English text books were used in most universities for more than 10 years designed for traditional methods such as grammar translation method. The students were being used to passive and obedient to teachers, waiting patiently and quietly what teachers give them. An experiment project was conducted about college English teaching with communicative approach and a new series of textbooks.The purpose was to find out the results of applying and assess of effectiveness of the communicative approach in English reading classes. 3. 0 PROCEDURES OF THE STUDY An experiment project was conducted about college English teaching in Automobile Coll ege of Jilin University. The study began on September 2002. 8 non-English major classes were chosen at random. 4 classes will use CLT method in the teaching and learning process (Group C) and another 4 classes will used grammar-translation method (Group T). It lasted for 2 semesters with 116 participants on Group C and 118 on Group T.Jin, Singh, and Li prepared a Pre-treatment questionnaire asked about the students’ perception of the discourse structures and reading strategies at the beginning of the semester. 116 students received the questionnaire and returned them. Then, they were told about learner-centred approach, learner autonomy, the roles of themselves and teachers in class. To conduct the study on communicative approach, three steps were taken, which is a warm-up activities, reading activities, and follow up activities. 3. 1 Warm up activitiesStudents were required to do a group discussion, pair work and individual presentation to familiarise the topic that they wer e going to read. The need of such thing is to make sure that everyone will take part in the activities. Teachers will sometimes have to join in as a partner. The students’ interest in English learning was encouraged in such a dynamic and active atmosphere. 3. 2 Reading activities In order to make sure that students understood the global structure and was aware of the main idea in the material they were reading, teacher and students analysed the characteristics of different discourse structures together in class.Predictive and jigsaw reading activity were organised to improve students’ clarity of the discussion. 3. 2. 1 Predictive Reading Activity The activities was suitable for narrative passages which were divided into parts for one group, then another to read one in limited time, then they also were asked to work in small group and had to offer their own prediction and share with the whole of the class. After that they went on to read and test their different expecta tions. Whoever share the same ideas with the author would be very excited, others with different prediction were amused, too. . 2. 2 Jigsaw Reading Activity Teacher divided the selected material into sections and divided students into group; with limited time given, they were asked to read only one paragraph for each group to find a main idea and prediction for the next and before the paragraph. When they come into problems, they will try to solve it discussing issues with their peers. There are two procedures for this activity: A- First, one student from each group made a report on their findings and other students will have to listen attentively to take note.After all the reports, students have collected all the main content from all groups then in their group, decide the order of the paragraph. At the end of the activities, the whole class will agreed on the logical sequences. B- Secondly, students were divided into different groups, with each member coming from a different group . Each student in the new group brought their materials and all of them organised the passage according to the most logical order. 3. 3 Follow up Activities By the end of the activity, teacher asked questions about the passage to acquire the feedback from the students.All the activities were arranged for all students in the class to participate actively in the interactions and eventually improved their overall English language ability. 4. 0 OUTCOMES The study done by Lingjie Jin, Michael Singh, and Liquin Li has achieved the following result which is the comparison on test result, time taken by the teacher in class, and feedback between Group C and Group T which practiced the Communicative Language Teaching and Grammar-Translation methods in class for two semesters respectively. 4. 1 Test ResultStudents were required to take a test paper to check their skills on reading (R40), listening (L15) and vocabulary and structures (L15). The numbers being allocated to it are the fullest mark s. Test papers were exactly the same in listening and reading. The part of vocabulary and structures were all from their respective textbooks. TEST/GROUP| GROUP C| GROUP T| R40| 30. 18| 29. 56| L15| 10. 58| 8. 54| V15| 9. 09| 8. 22| Table 1 : Test result for Group C and Group T Judging from the result of the test, students in Group C did better than those in T-group in all aspects.They were especially superior in listening, and slightly better in vocabulary. This does seems that a communicative approach can improve students’ performance in examination and does not undermine their capacity to succeed in tests. 4. 2 Tape Result The process of teaching and learning of the groups were recorded in audio and checked to see the differences between the two classroom management with grammar-translation and communicative approaches. In the GT classes, the teachers’ lectures took about 91% of the time in class.On the other hand, 64% of the time was spent in student-centred activi ties which ultimately give chances for all students in the classroom to speak English. 4. 3 Feedback Comments on the training program were obtained for a group of college students just graduated from high-school. 29 people out of 30 showed a favourable attitude and acknowledged their progress in all of listening, speaking, reading and writing skills during the three-month training. From the 116 students, 85% of them said they liked the CLT methods better.Students in Grammar-Translation group just sat there nodding mechanically with no chance to speak language. They commented that the teachers were training them to be like robot because they just accepted what the teachers gave them. At the end of the first semester, three university supervisors observed the class with CLT methods and confirmed the active, motivating atmosphere and the positive, effective functions of it. 5. 0 CHINESE STUDENTS’ PERCEPTIONS ON THE TEACHING METHODS. Another research study has been conducted by Z .Rao (2002) to investigate Chinese students’ perceptions of communicative and non-communicative activities and their difficulties in EFL classes that used CLT method. The instruments include a questionnaire and semi-structured interviews. 30 Chinese English-major college students were chosen at random from those who exposed to CLT for completing a survey. 15 of them were sophomores, 15 were juniors, with 21 females and 9 males, ranging in age from 18 to 23. The questionnaire consisted of three parts. Part A was about the students’ background, English proficiency and their opinions of communicative and non-communicative activities.Part B composed of 19 items asking about communicative and non-communicative activities. Part C invited students to explain their difficulties in communicative activities in class. 5. 1 Research results. The data was examined after it was collected and analysed inductively. The survey results showed that the students preferred non-communicativ e activities, compared with communicative ones although they liked a variety of class activities. Almost all students preferred teachers’ grammatical explanations in English mother-tongue-avoidance strategy in class.Sometimes the lack of authentic English context and confidence in themselves prevent them from participating in communicative activities. Some dynamic, creative activities were welcomed by good English learners. All students thought it helpful for teachers to direct class discussions, and they were they were interested in authentic English materials, e. g. newspaper or magazine articles. All students were interested in CLT methods in class, twenty-two of whom liked non-communicative activities better, and eight preferred communicative activities.All of them thought the combination of communicative and non-communicative activities was better. Because of most examinations were grammar-based, and many students’ motivations for learning of English was career-or ientated. They didn’t attach importance to communicative activities although they were interested in them. And 25 of 30 students thought they were used to the traditional grammar-translation method which was teacher-centred, textbook-driven and emphasized rote memory. They consider their teachers were authority and reluctant to challenge them. CONCLUSIONAfter a deep look into the research articles conducted by three capable and professional professor of English Education, we realise that most classes in China uses Grammar-translation method on their teaching and learning process instead of the more modern approach on language teaching such as CLT. It is by no means an expired approach because students in China still preferred to use the method and claim it sufficient in learning English language. The paper done by Li, Jin, and Singh has explored the CLT method to college English and compared them with traditional method of grammar-translation.Li (2003) summarises that judging from the feedback from the students and the results of examinations, communicative approach was advantageous and favourable, it aroused their interest in English language and developing their learner autonomy. Although the study shown that CLT method is much more efficient with a higher result on English language skills (listening, speaking, writing, and reading), Rao (2002) has conducted one research on students’ own perceptions instead of looking at the end result of students’ proficiency in English language which resulted in favour of the more traditional method of grammar-translation.According to Rao (2002), teacher may help their students understand the nature of the language, the features of CLT, the function of the class, the role of student and the teacher. They could create environment for students to practise the language which give them some insights into real-life situation. Adding to that, teachers could be facilitators that help students to access authen tic English language materials. It will offer students knowledge into other nations, peoples, ultures, and everything significant. Thus it has come to our understanding that even though both methods might be applicable to English language classes depending on the variable of the students’ conception and environment, teachers could be the initiators that encourage students to accept the other modern methods and be the one who clear away misconceptions that might be used to hinder the teaching and learning process in classroom.REFERENCES 1- Lingjie Jin, Michael Singh, Liqun Li; Communicative Language Teaching in China: Misconceptions, Applications and Perceptions. (2005) Australian Association for Research in Education. 2- Rao, Z. (2002), Chinese Students’ Perceptions of Communicative and Non-Communicative Activities in EFL Classroom. System 30, pp. 85-105. 3- Xiao Qing Liao; How Communicative Language Teaching Became Acceptable in Secondary Schools in China.The Internet TESL Journal, Vol. VI, No. 10, October 2000; http://iteslj. org/. 4- Rao Zhenhui; Foreign Languages College, Jiangxi Normal College, China. Modern vs. Traditional. Taken 10 October 2012 from http://eca. state. gov/forum/vols/vol37/no3/p27. htm. 5- Rhalmi Mohammed I’m Rhalmi Mohammed; articles on Grammar Translation Method (April 2009) and Communicative Language Teaching (Sep 2009) taken on October 2012 from http://myenglishpages. com.